Revenue operations for mid-market B2B
Your revenue team is flying blind. Your engineers are booked until 2028. I fix both.
Higginson Advisory modernizes revenue operations for mid-market firms in manufacturing, logistics, SaaS, financial services, and beyond. Assessment first, then working systems in production in weeks. Not a strategy deck. Not a software recommendation. Systems.
outbound emails per month, scaled from zero, at under 0.1% bounce
production systems in daily use across four business divisions, built by one operator
engineering hours consumed. Every system designed, built, and deployed solo with AI-assisted development
Two ways I build
One practice, two lines. Both end with something running.
The revenue engine itself, and the intelligence you add once the engine has earned it. Same operator, same rule: fixed price, defined scope, working systems.
RevOps Systems
Data governance, outbound engines, prospecting systems, reporting your CFO trusts. Diagnosed by the maturity assessment, built in weeks, run by your team.
Explore the systems line →Agentic Workflows
Most of what you're being pitched as an agent should be a plain, reliable workflow. I score your workflows with your team in the room, build the right one, and put the human gates where they belong.
Explore the workflows line →The symptoms
You already know the symptoms.
The CRM nobody trusts.
The records are duplicated, stale, and filled in the night before pipeline review. Every report starts with an argument about whether the numbers are real.
Outbound as a hobby.
Reps prospect when their pipeline gets scary, from lists they built themselves, through email infrastructure nobody is watching. Volume is random. Deliverability is luck.
Forecasting by feel.
The forecast is a spreadsheet and a gut. It has never been reconciled against the financials, and every quarter ends with a surprise nobody can explain.
These aren't three problems. They're one problem, a revenue engine stuck at a specific maturity stage, and the fix depends entirely on which stage.
The difference
Most consultants leave a deck. I leave running systems.
Every mid-market company has five processes running on spreadsheets that should be systems, and no path to getting them built. The vendors don't sell them and the engineering backlog is measured in years. AI-assisted development changed that math. I design, build, and deploy production revenue systems in weeks, alone, without touching your engineering queue.
See the systems →
The framework
The five stages of a revenue engine.
Nearly every operational complaint is a symptom of being stuck at a specific stage. Most failed RevOps investments are correct solutions applied at the wrong stage. The model scores your engine across six dimensions, because the weakest dimension caps the value of all the others.
The turning point. The CRM is trusted because it is the system of work. Activity is captured as it happens, stage criteria are enforced, dashboards answer basic questions truthfully. Most companies believe they are here. Most are at Stage 2 with dashboards.
Free self-assessment
Where does your engine actually stand?
Twelve questions, two per dimension, three minutes. No email gate. Answer for how the company works on a normal Tuesday, not how the process docs say it works. Your answers never leave your browser, and you can download your profile as a PDF when you finish.
Prefer a separate tab? Open the self-assessment full-screen →
Services
Every engagement is fixed-price, fixed-scope, and ends with something running.
Maturity Assessment
$9,500 · fixed
Where you actually stand, and the sequenced 12-month roadmap.
Outbound Engine Standup
from $35,000
A governed demand program: data, deliverability, sequencing, runbook.
Signal-Driven Prospecting
from $25,000
Your reps never ask "who do I call today?" again.
SDR Function Launch
from $30,000
The team, the curriculum, the cadence, the infrastructure.
Reporting & QBR Program
from $15,000
Pipeline reconciled to financials. Forecasts you can defend.
Fractional RevOps
from $4,500/mo
I operate what I built until your team can.
Start here
Start with a conversation.
Thirty minutes, no pitch deck. We'll talk about where you actually stand and whether the full assessment makes sense. If nothing needs building, I'll say so.